Sweet Crush

Packaging

As a key component of Unilever’s ‘Made Local’ initiative, Sweet Crush, the chocolate bars crafted by Turkish chemical engineer Afet Kaya, sought a distinctive brand identity and packaging. Beyond their local origin, these delectable chocolate bars boast a delightful, dairy-free, and health-conscious profile. Rooted in the brand values of eccentricity, joy, and authenticity, the design draws strong inspiration from the themes of love and chemistry.